There are countless statistics available online that points out one thing on what kind of content users engage in – videos. Videos fascinate people and spurs audience count to expand tremendously.
In 2017, Oxford has chosen the term “Binge watching” as the word of the year, indicating that entertainment has become synonymous to online video-on-demand platforms.
Revenue generated worldwide through video streaming industry amounts to a total of US$19,572, as of 2018. It is also projected that a staggering population of 548 million people would channel to video-on-demand websites as their prime entertainment source. This climate in media sharing indicates that the gates are wide open to new ventures in the on-demand arena.
Statistics like “55% of people watch videos online everyday” – HubSpot”, “YouTube has over a billions users” – YouTube 2016 official stats, “US adults spend 5.5 hours with video content each day” emarketer.com and much more are suffice for the fact that videos are the best eyeball grabbers and are found to be more intutive among all types of online contents.